ASICS FT. INTERSPORT
A temporary activation for the ASICS x Intersport launch in Paris. The mission: bring the raw energy of Tokyo’s streets into a modular event space.
We handled the full scenography, translating the brand’s Japanese heritage into a physical narrative. The challenge was to deliver a high-impact visual experience with extreme logistical constraints.
Catégorie
SPACES
Client
Année
2023
IMMERSIVE BRANDING
We structured the space around iconic Japanese elements—Torii gates and traditional lanterns—contrasted with industrial truss systems. The layout was optimized to guide the visitor flow through a narrative journey, highlighting the sneaker collection in a high-traffic environment.
MODULARITY & AGILITY
Designed for rapid deployment. All structural elements were prefabricated in our workshop to ensure a seamless "plug-and-play" assembly on site.
Key Data: The entire 150m² scenography was installed in just 3 hours, demonstrating our capacity for high-speed, precision execution.
