ONITSUKA TIGER – ASTROBOY
A visual shock in a luxury setting. Located in the iconic Samaritaine department store in Paris, this pop-up celebrates the collaboration between Onitsuka Tiger and the manga legend Astroboy.
We translated the brand's bold energy into a micro-architecture that disrupts the visual calmness of the luxury floor. The mission was to create a "box within a box" that is impossible to ignore.
Catégorie
SPACES
Client
Année
2025
RADICAL CONTRAST
We designed a monochromatic "red zone" punctuated by raw black steel grids. This industrial cage aesthetic serves a dual purpose: it acts as a strong visual signature reflecting the manga's origins, while creating a defined, immersive boundary in an open-plan space.
RETAIL EFFICIENCY
Operating within a highly constrained footprint, every square centimeter had to perform. We engineered a modular display system that maximizes product density without cluttering the circulation. The structure was designed for rapid, silent installation to comply with the strict logistics of a high-end department store.
