ASICS ft. Intersport - immersive course
Scenography for ASICS and Intersport in Paris: creation of a course inspired by the streets of Tokyo, structured in service, catering, and merchandising stands. Objective: to translate urban energy into a modular experience, quick to deploy and dismantle in 3 hours.
Category
Strategy & identity
Client
Year
2023
Creating an immersive universe — modular design.
Design: concealing the bearing structure to reveal marked entry portals, aligning high tables along a path, and organizing visitor flow.
Planned Pathway — Workshop Preparation.
Role: define and prototype modular elements in the workshop, test the layout and spatial sequences to ensure smooth assembly and a coherent experience on the day.
MODULARITY & AGILITY
Designed for rapid deployment. All structural elements were prefabricated in our workshop to ensure a seamless "plug-and-play" assembly on site.
Key Data: The entire 150m² scenography was installed in just 3 hours, demonstrating our capacity for high-speed, precision execution.
