FIEF — Bento service
Identity and packaging for the restaurant FIEF (Paris): sustainable bento boxes made from recycled cardboard, integrated ordering application, and visual communication aligned with the philosophy "made here in France." Solution designed for gourmet delivery and immersive customer experience.
Category
Product design
Strategy & identity
Artistic direction
Client
Year
2020
Bento box for gourmet meals.
Concept: three sizes of boxes made from recycled cardboard, modular design to preserve textures, proportions, and presentation of the dish. Packaging designed for protection, logistics, and aesthetics.
The technical challenges for a home tasting.
Specifications: ensure proportions and stability during transport; materials selected for their durability and low carbon footprint; tasting instructions provided.
Strong visual identity aligned with FIEF values.
Identity: reflection of markers of French gastronomy, the city of Paris, and simply the joy of cooking around an illustrated mural.
Enhanced sensory experience at home.
Digital solution: integrated application, chef's playlist, and instructions for a guided tasting.
